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Best Times To Post On Facebook In 2024 [Original Research]

Published February 5, 2024
/ Updated March 15, 2024

When is the best time to post on Facebook?

According to new proprietary research on the best times to post on social media, the pandemic has changed the best times to post on Facebook. Read the full report to see how often and when people are most engaged on Facebook.

Executive Summary: Best Times To Post On Facebook In 2024

What is the best time to post on Facebook today?

  1. The top 5 best hours to post on Facebook are 9:00 AM, 7:00 AM, 10:00 AM, 8:00 AM, and 11:00 AM.
  2. The worst 5 hours to post on Facebook are 12:00 AM, 5:00 AM, 2:00 AM, 3:00 AM, and 4:00 AM.
  3. The top 3 best days to post to Facebook are Fridays, Wednesdays, and Mondays.
  4. The worst 3 days to post to Facebook are Thursdays, Sundays, and Saturdays.

The best hours to post to Facebook are (best to worst):

  1. 9:00 AM
  2. 7:00 AM
  3. 10:00 AM
  4. 8:00 AM
  5. 11:00 AM
  6. 4:00 PM
  7. 1:00 PM
  8. 7:00 PM
  9. 2:00 PM
  10. 1:00 AM
  11. 12:00 PM
  12. 3:00 PM
  13. 5:00 PM
  14. 8:00 PM
  15. 6:00 PM
  16. 6:00 AM
  17. 9:00 PM
  18. 10:00 PM
  19. 11:00 PM
  20. 12:00 AM
  21. 5:00 AM
  22. 2:00 AM
  23. 3:00 AM
  24. 4:00 AM

The best days to post on Facebook are (best to worst):

  1. Friday
  2. Wednesday
  3. Monday
  4. Tuesday
  5. Thursday
  6. Sunday
  7. Saturday

Best Time To Post On Facebook On Sundays

The best times to post to Facebook on Sundays are.

  1. 8:00 AM
  2. 9:00 AM
  3. 1:00 PM
  4. 12:00 PM
  5. 11:00 AM

The worst times to post to Facebook on Sundays are.

  1. 5:00 AM
  2. 2:00 AM
  3. 12:00 AM
  4. 3:00 AM
  5. 4:00 AM

Best Time To Post On Facebook On Mondays

The best times to post on Facebook on Mondays are:

  1.  9:00 AM
  2. 11:00 AM
  3. 4:00 PM
  4. 7:00 AM
  5. 8:00 AM

The worst times to post on Facebook on Mondays are:

  1. 4:00 AM
  2. 12:00 AM
  3. 5:00 AM
  4. 3:00 AM
  5. 2:00 AM

Best Time To Post On Facebook On Tuesdays

The best times to post on Facebook on Tuesdays are:

  1. 9:00 AM
  2. 7:00 AM
  3. 10:00 AM
  4. 11:00 AM
  5. 4:00 PM

The worst times to post on Facebook on Tuesdays are:

  1. 5:00 AM
  2. 2:00 AM
  3. 3:00 AM
  4. 12:00 AM
  5. 4:00 AM

Best Time To Post On Facebook On Wednesdays

The best times to post on Facebook on Wednesdays are:

  1. 9:00 AM
  2. 7:00 AM
  3. 10:00 AM
  4. 8:00 AM
  5. 7:00 PM

The worst times to post on Facebook on Wednesdays are:

  1. 12:00 AM
  2. 2:00 AM
  3. 5:00 AM
  4. 3:00 AM
  5. 4:00 AM

Best Time To Post On Facebook On Thursdays

The best times to post on Facebook on Thursdays are:

  1. 9:00 AM
  2. 4:00 PM
  3. 11:00 AM
  4. 10:00 AM
  5. 7:00 AM

The worst times to post on Facebook on Thursdays are:

  1. 2:00 AM
  2. 12:00 AM
  3. 3:00 AM
  4. 5:00 AM
  5. 4:00 AM

Best Time To Post On Facebook On Fridays

The best times to post on Facebook on Fridays are:

  1. 9:00 AM
  2. 7:00 AM
  3. 4:00 PM
  4. 10:00 AM
  5. 8:00 AM

The worst times to post on Facebook on Fridays are:

  1. 2:00 AM
  2. 11:00 PM
  3. 4:00 AM
  4. 3:00 AM
  5. 5:00 AM

Best Time To Post On Facebook On Saturdays

The best times to post on Facebook on Saturdays are:

  1. 9:00 AM
  2. 10:00 AM
  3. 1:00 PM
  4. 8:00 AM
  5. 1:00 AM

The worst times to post on Facebook on Saturdays are:

  1. 2:00 AM
  2. 12:00 AM
  3. 5:00 AM
  4. 3:00 AM
  5. 4:00 AM

Best Time To Post On Facebook By Time Zone & Location

The organizations, accounts, and posts analyzed in this research span the globe. The data was cleaned to a neat 24-hour format regardless of time zone.

We suggest the best practice of using this data to post to Facebook at these times within your primary target audience’s time zone.

For example, the best time to post to Facebook on a Wednesday in California, USA, would be 9:00 AM Pacific Daylight Time.

Best Time To Post On Facebook By Industry

Here’s when you can expect the most Facebook activity in your industry.

  • B2C Businesses: Similar to Instagram, people jump on Facebook during breaks in their day (before work, during lunch, and in the evening).
  • B2B Businesses: When it comes to B2B, it appears that catching people when they need a brain break in the afternoon is effective.
  • Software Businesses: Similar to the two above, it seems software companies engage mainly before work, after work, and mid-afternoon. Notably, noon isn’t the most effective (which could mean opportunity, or it could mean that time is just too competitive).
  • Healthcare Companies: Catching people when they wake up is the best time for healthcare workers. This trend makes sense since people may be looking for entertainment before starting what is notably a more high-stress work environment.
  • Media Companies: The best times to catch people for news are when they wake up, go to lunch, or just get home from work. Those line up with times when many people catch up on the news.
  • Higher Education: If you’re sharing content for higher education, consider experimenting with the peak times shown above and posting when there’s less activity.

Best Time To Post Facebook Stories

The data for this analysis covers the best times to post on Facebook. We believe these time frames—and posting when your audience is active on any social network—are the best times to post any kind of information, including Stories and feed videos.

Recommended: Facebook Post Generator

How To Know Your Best Times To Post On Facebook

1. Facebook Insights

In Insights in the Facebook app, your Post analytics show when your fans are online. You can use this to view the days and times when your followers are active on Facebook.

Data chart of Facebook insights on best times to post

By Day / By Day & Hour

2. CoSchedule Content Calendar Social Media Engagement Analytics

Marketing Suite and Marketing Calendar by CoSchedule offer a Facebook Network Report. Here you will find information on your best day to post, best tie to post, best message type to post, and more.

Facebook analytics report from CoSchedule Marketing Calendar

Image Source: CoSchedule

 

3. When Do Your Competitors & Industry Influencers Post On Facebook?

You may also opt to understand the best days to post by monitoring when niche influencers and competitors post.

Highly engaged Facebook post from Simon Sinek

4. Facebook Engagement Tracking Spreadsheet

Alternatively, you may also opt to track your best times to post on Facebook with a spreadsheet.

The simplest way to do this would be to:

  1. Choose the three best times to post on each day of the week (Sunday: 8:00 AM, 9:00 AM, 1:00 PM; Monday: 9:00 AM, 11:00 AM, 4:00 PM; Tuesday: 9:00 AM, 7:00 AM, 10:00 AM; Wednesday: 9:00 AM, 7:00 AM, 10:00 AM; Thursday: 9:00 AM, 4:00 PM, 11:00 AM; Friday: 9:00 AM, 7:00 AM, 4:00 PM; and Saturday: 9:00 AM, 10:00 AM, 1:00 PM).
  2. Post to Facebook at the best times you’ve selected.
  3. Track every post’s likes in your spreadsheet.
Best Time To Post On Facebook FAQs

What Is The Best Time To Post On Facebook For Maximum Exposure?

The top three best times to post on Facebook for maximum exposure are 9:00 AM, 7:00 AM, and 10:00 AM.

What Time Is Facebook Most Active?

Our research indicates Facebook users are most likely to engage with content posted between 7:00 AM and 10:00 AM.

Is It Better To Post In The Morning Or Evening On Facebook?

Our findings show that it is better to post on Facebook in the morning between 7:00 AM and 10:00 AM.

What’s The Best Day To Post On Facebook?

Friday is the best day to post on Facebook.

How Do I Get More Facebook Likes?

The research for the best times to post on Facebook includes peak times when engagement is highest. Engagement includes likes, comments, and shares. Post quality content at 9:00 AM, 7:00 AM, or 10:00 AM to get more Facebook likes.

When Is The Best Time To Post On Social Media?

The top three best times to post on Social Media in 2023 are 7:00 PM, 3:15 PM, and 8:41 AM.

When Is The Best Time To Post On Instagram?

The top three best times to post on Instagram are 9:00 AM, 8:00 AM, and 10:00 AM.

When Is The Best Time To Post On Twitter?

The top three best times to post on Twitter are 9:00 AM, 10:00 AM, and 12:00 PM.

When Is The Best Time To Post On Pinterest

The top three best times to post on Pinterest are 8:00 PM, 4:00 PM, and 9:00 PM.

When Is The Best Time To Post On LinkedIn?

The top three best times to post on LinkedIn are 10:00 AM, 11:00 AM, and 12:00 PM.