In the world of social media marketing, LinkedIn has emerged as the cornerstone of B2B strategies. With over 1 billion members and more than 65 million decision-makers, it’s a platform where content performance and professional growth intersect. But to unlock its full potential, marketers need more than guesswork, they need analytics. LinkedIn Analytics provides marketers with essential data about how their content performs, how their audience engages, and how their brand grows. But what happens when analytics become even smarter?
Welcome to the future of social reporting with CoSchedule. Our upgraded analytics and AI-powered Insights Assistant make understanding LinkedIn Analytics easier, more powerful, and more actionable than ever.
Overview Of LinkedIn Analytics Tools
Native LinkedIn Analytics Features
LinkedIn’s built-in analytics are a great starting point for marketers. Available for both personal profiles and Company Pages, these tools offer data on:
- Company Page Analytics: Track follower growth, visitor demographics, and engagement over time.
- Post Analytics: Monitor metrics like reach, impressions, and reactions for individual posts.
- Follower Analytics: Get insights into who your followers are, including job titles, industries, and locations.
The Best Tools For Tracking LinkedIn Analytics
Native tools are useful, but they lack customizability, cross-channel insights, and AI analysis. That’s where third-party platforms step in.
Some of the top LinkedIn analytics tools include:
CoSchedule
- CoSchedule: Offers in-depth, cross-platform analytics, AI-powered insights, and customizable dashboards for all major social networks, including LinkedIn, Instagram, Facebook, TikTok, Threads, YouTube and more. With features like customizable reports and the AI-powered Insights Assistant, CoSchedule not only reports your data but actively helps you understand it and take strategic next steps. Best of all, these advanced analytics tools are included in every paid CoSchedule plan, while many competitors charge extra for similar features.
Aware
- Aware: Specializes in providing detailed analytics for individual LinkedIn profiles rather than Company Pages. It’s a choice for personal branding and thought leadership, offering insights into post performance, follower growth, and engagement trends for solo marketers or creators.
Shield
- Shield: Geared toward content creators who publish regularly on LinkedIn personal profiles and helping users identify which content types drive the most engagement and how their influence is growing over time.
Taplio
- Taplio: Combines analytics with content creation support, offering performance data alongside AI-generated content suggestions and scheduling features.
- Others: Keyhole, SocialPilot, and Sprout Social offer LinkedIn analytics as part of their broader social media management platforms. These tools are particularly useful for agencies or teams managing multiple brands across multiple platforms and often include features like reporting automation, influencer tracking, and team collaboration tools.
Free vs. Paid Options
While LinkedIn’s native tools are free, most advanced analytics platforms charge a premium. Not CoSchedule. Our analytics are included in all paid plans, making enterprise-grade data available to every marketer without an extra fee.
Five Key Metrics To Track In LinkedIn Analytics
Whether you’re using LinkedIn’s built-in tools or CoSchedule’s enhanced dashboard, here are the 5 essential metrics to track:
1. Engagement Metrics
- Likes, comments, shares, and saves
- Click-through rate (CTR)
These tell you what kind of content resonates most with your audience.
2. Top-Performing Posts
- Identify which posts receive the most engagement, impressions, or clicks
- Surface trends around format (video, link, image), tone, or topic
With CoSchedule, it’s easy to spot what content drives results, so you can confidently create more of what works.
3. Content Performance Metrics
- Impressions and reach
- Video views and average watch time
See what gets seen and what gets ignored.
4. Website Traffic & Lead Generation
- Clicks to your website
- Lead form submissions (especially for LinkedIn Lead Gen ads)
Track ROI from social efforts.
5. Trend Metrics
- Post frequency vs. engagement trends
- Time of day and day of week engagement
Use these to optimize your publishing schedule and overall strategy.
How to Access LinkedIn Analytics
Through LinkedIn’s Native Platform
To view analytics for a LinkedIn Company Page:
- Go to your Company Page.
- Click Analytics on the top menu.
- Explore various tabs: Visitors, Followers, Updates, and Leads.
You can also access post-level data directly by clicking the “View analytics” button under each post.
Through CoSchedule’s Analytics Dashboard
Want to see all your LinkedIn performance metrics alongside your Instagram, Facebook, Twitter/X, Instagram, TikTok, YouTube Shorts, Threads, Bluesky and Mastodon ? Do it all in one place with CoSchedule’s Social Media Performance Reports.
Here’s how:
- Connect your LinkedIn account to CoSchedule.
- Head to the Analytics tab.
- Select LinkedIn Report under Social Analytics.
- View performance by post, campaign, or time period.
- Filter by account profiles, date range, or content type.
- Select Share to download or send your LinkedIn report to clients and leadership.
Interpreting LinkedIn Analytics Reports
You don’t need to be a data scientist to act on your analytics anymore.
With CoSchedule’s AI-powered Insights Assistant, you get instant, actionable takeaways based on your LinkedIn performance.
From identifying which post types are underperforming to suggesting optimal posting times, your assistant helps you make smarter decisions faster. Find these AI-powered prompts in your CoSchedule Analytics tab under Insights Assistant.
Once you have the data, here’s what to look for:
- Top-Performing Content: What posts had the highest CTR or engagement?
- Audience Behavior: When is your audience most active?
- Content Gaps: What topics are missing from your mix?
Use these insights to guide your next campaign or content calendar.
Using Analytics In LinkedIn And Beyond
LinkedIn’s native analytics lets you access basic dashboards, view post and audience metrics, and export data for reporting. You can monitor performance and set simple goals, but customization and real-time insights are limited.
- Go to your Company Page and click the Analytics tab.
- Explore available dashboards like Visitors, Followers, Updates, and Leads.
- Set goals by monitoring basic metrics such as engagement, impressions, and follower growth.
- Manually export reports to share performance data with your team.
- Use limited integrations to connect with other marketing tools.
Conclusion
CoSchedule Analytics goes further. With customizable dashboards, real-time tracking, easy sharing, and integration across all your social platforms, CoSchedule turns data into clear, actionable strategies, no manual effort required.
LinkedIn Analytics gives marketers the visibility they need to understand audience behavior, measure content impact, and make data-informed decisions. Whether you’re focused on growing your Company Page, improving engagement, or driving leads, analytics are the key to optimizing your LinkedIn strategy.
While LinkedIn’s native tools provide a helpful foundation, CoSchedule Analytics stands out offering real-time tracking, customizable dashboards, and AI-driven insights that turn raw data into clear next steps.
If you’re ready to go beyond basic metrics and get more value from your LinkedIn presence,
get started with CoSchedule Analytics and let your data do the heavy lifting.
Continued Reading
- Why Business Owners Are Using LinkedIn Business Accounts
- Learn How To Successfully Use LinkedIn Marketing For Your Business
- Best Times To Post On LinkedIn
- Social Media Calendar: Benefits, Tools & Steps To Create One
