If you’ve ever felt overwhelmed trying to pull meaningful data from Meta Business Suite, you’re not alone. In 2021, Facebook officially retired its standalone Facebook Analytics platform, leaving marketers scrambling for insight within Meta’s cluttered and complex dashboard.
While Meta Business Suite offers basic functionality, it often falls short for users who need deeper insights and more flexible reporting. If you’re looking for better ways to track Facebook insights in 2025, you’re not alone.
This blog breaks down the best alternatives to Meta Business Suite, making it easier to monitor Facebook performance, make data-driven decisions, and present clean analytics to your team or clients.
And if you’re looking for a smarter way to simplify your reports, CoSchedule’s new AI-powered Insights Assistant gives you real-time performance analysis and clear next steps, no data expertise required.
Why Meta Business Suite Falls Short For Facebook Insights
- Ux Complexity And Cluttered Interface
Many marketers report that the Meta Business Suite interface is difficult to navigate, requiring too many clicks to surface even basic Facebook performance data. - Limited Reporting Flexibility And Data Exporting
While Meta Business Suite allows for some reports, customization options are minimal. You can’t always filter, compare, or export metrics in ways that match your business needs. - Doesn’t Integrate Well With Multi-Platform Strategies
In 2025, most marketers manage several channels. Meta Business Suite focuses primarily on Facebook, and Instagram, making it tough to manage cross-platform campaigns efficiently. - Users Need More Flexible Tools In 2025
Power users are demanding analytics dashboards that save time, support content strategy, and offer visual reporting across platforms.
CoSchedule Analytics integrates with Instagram, Facebook, Threads, LinkedIn, Bluesky, TikTok, YouTube Shorts, and more! Easily filter reports, customize views, and export data seamlessly, all through a user-friendly interface.
What To Look For In A Facebook Insights Tool
- Clear, Customizable Dashboards
Your Facebook analytics dashboard should be easy to navigate and allow you to focus on the metrics that matter most. - Cross-Platform Reporting
A good Facebook insights tool supports performance tracking across multiple social media channels, not just Facebook. - Real-Time Performance Tracking
Instant updates on reach, engagement, and content performance are essential to stay agile in your strategy. - Automated Reporting And Collaboration Features
The right platform should send scheduled Facebook analytics reports, offer shareable links or exports, and support collaboration with team members or clients.
7 Best Alternatives To Meta Business Suite For Facebook Insights In 2025
1. CoSchedule Analytics
Overview
CoSchedule offers an all-in-one platform that combines content planning with performance analytics. It’s especially powerful for marketers who want to unify their workflows.
Why It Stands Out
Unlike Meta Business Suite, CoSchedule provides cross-channel insights (Facebook, Instagram, TikTok, and more) in one place. You get performance reports, trend analysis, and content recommendations tailored by AI.
Unique Feature
With CoSchedule’s new Insights Assistant, you get instant, clear suggestions for improving post timing, content type, and strategy; no guesswork needed.
Best For
Marketing teams and solo users who want a Facebook insights tool that connects seamlessly with their editorial calendar and scheduling tool
2. Sprout Social
Overview
Sprout Social delivers detailed analytics and powerful team collaboration tools in a clean, professional interface.
Why It Stands Out
Its multi-channel reporting and customer service features make it ideal for agencies managing multiple client accounts.
Best For
Large teams and agencies needing reports and approval workflows.
3. Agorapulse
Overview
Agorapulse supports scheduling, monitoring, and reporting in one streamlined platform.
Why It Stands Out
It’s particularly useful for social media managers who need approval workflows and ROI-focused metrics like impressions, reach, and click-through rates.
Best For
Social media teams looking to show the performance and engagement trends.
4. Hootsuite
Overview
As one of the longest-standing social tools, Hootsuite offers integrated publishing and reporting features.
Why It Stands Out
It supports large teams with robust reporting and bulk scheduling capabilities.
Best For
Enterprises and organizations with complex approval processes and content schedules.
5. Socialbakers (Now Emplifi)
Overview
Emplifi provides AI-powered insights that help brands monitor sentiment and competitor activity.
Why It Stands Out
With its focus on customer experience, it goes beyond metrics to offer community engagement tracking and brand monitoring.
Best For
Mid-size to large brands looking for insight into audience sentiment and market positioning.
6. Buffer Analyze
Overview
Buffer Analyze is a lightweight analytics platform ideal for teams that want simple, clean dashboards.
Why It Stands Out
It’s intuitive and allows easy exports of your Facebook insights dashboard for reporting and presentations.
Best For
Freelancers or small teams who don’t need complex reporting features but want clear, visual data.
7. Iconosquare
Overview
Iconosquare offers deep analytics on Facebook and Instagram, including content benchmarking and competitor tracking.
Why It Stands Out
It offers one of the most comprehensive post-by-post breakdowns and performance comparisons across accounts.
Best For
Marketers who need to benchmark their brand against industry leaders or competitors.
How to Choose the Right Facebook Insights Tool for You
Budget Vs. Features
Free tools like Meta Business Suite work for basic tracking, but if you need deeper reporting, consider your budget for a tool with automation, AI, and cross-platform data.
Solo Marketer Vs. Agency Vs. Large Team
Some tools are better for collaboration, while others suit freelancers. Match your tool to your team structure.
Need For Cross-Channel Vs. Facebook Only Focus
If Facebook is one of several platforms you manage, choose a tool that integrates your data in one place.
How CoSchedule’s AI Tools Increase Your Analytic Expertise
- Simplifies Facebook Analytics Without Losing Depth
You don’t need to be a data analyst. The Insights Assistant scans your social data and delivers instant takeaways. - Built For Marketers Who Want Performance Clarity Without The Complexity
It’s intuitive, efficient, and integrates with your existing campaigns and calendar tools inside CoSchedule. - Pairs Perfectly With Your Content Calendar And Campaign Planning
Track what content is working and easily optimize your future schedule without toggling between platforms. - Automated Reporting
Weekly automated Facebook analytics report with insights sent to team inboxes.
Try the Insights Assistant Free, no Meta Business Suite required.
Conclusion
You don’t need to rely on Meta Business Suite to track Facebook performance in 2025. With smarter, more customizable tools on the market, it’s easier than ever to get clarity on your content’s performance and take action.
Want a simpler way to track your Facebook performance? Try CoSchedule’s Insights Assistant today.
