When is the best time to post on LinkedIn?
LinkedIn differs from other social networking sites as its most prominent use is for professional networking, industry-related conversations, and career-building. As a professional platform, users engage primarily on weekdays during business hours.
According to new proprietary research on the best times to post on social media conducted in mid-2022, the pandemic has changed the best times to post on LinkedIn. Read on for a full report.
What is the best time to post on LinkedIn today?
- The top 5 best hours to post on LinkedIn are 10:00 AM, 11:00 AM, 12:00 PM, 3:00 PM, and 2:00 PM.
- The worst 5 hours to post on LinkedIn are 3:00 AM, 10:00 PM, 11:00 PM, 12:00 AM, and 4:00 AM.
- The top 3 best days to post to LinkedIn are Thursdays, Tuesdays, and Wednesdays.
- The worst 3 days to post to LinkedIn are Mondays, Saturdays, and Sundays.
The best hours to post to LinkedIn are (best to worst):
- 10:00 AM
- 11:00 AM
- 12:00 PM
- 3:00 PM
- 2:00 PM
- 8:00 AM
- 5:00 PM
- 6:00 PM
- 1:00 PM
- 9:00 AM
- 4:00 PM
- 7:00 AM
- 7:00 PM
- 8:00 PM
- 9:00 PM
- 6:00 AM
- 1:00 AM
- 5:00 AM
- 2:00 AM
- 3:00 AM
- 10:00 PM
- 11:00 PM
- 12:00 AM
- 4:00 AM
The best days to post on LinkedIn are (best to worst):
- Thursday
- Tuesday
- Wednesday
- Friday
- Monday
- Saturday
- Sunday
Best Time To Post On LinkedIn On Sundays
The best times to post on LinkedIn on Sundays are:
- 10:00 AM
- 8:00 AM
- 3:00 PM
- 12:00 PM
- 2:00 PM
The worst times to post on LinkedIn on Sundays are:
- 4:00 AM
- 11:00 PM
- 3:00 AM
- 5:00 AM
- 10:00 PM
Best Time To Post On LinkedIn On Mondays
The best times to post on LinkedIn on Mondays are:
- 10:00 AM
- 3:00 PM
- 2:00 PM
- 4:00 PM
- 1:00 PM
The worst times to post on LinkedIn on Mondays are:
- 10:00 PM
- 11:00 PM
- 2:00 AM
- 4:00 AM
- 12:00 AM
Best Time To Post On LinkedIn On Tuesdays
The best times to post on LinkedIn on Tuesdays are:
- 10:00 AM
- 11:00 AM
- 5:00 PM
- 12:00 PM
- 9:00 AM
The worst times to post on LinkedIn on Tuesdays are:
- 11:00 PM
- 4:00 AM
- 2:00 AM
- 10:00 PM
- 12:00 AM
Best Time To Post On LinkedIn On Wednesdays
The best times to post on LinkedIn on Wednesdays are:
- 12:00 PM
- 11:00 AM
- 10:00 AM
- 8:00 AM
- 5:00 PM
The worst times to post on LinkedIn on Wednesdays are:
- 4:00 AM
- 3:00 AM
- 12:00 AM
- 10:00 PM
- 11:00 PM
Best Time To Post On LinkedIn On Thursdays
The best times to post on LinkedIn on Thursdays are:
- 10:00 AM
- 11:00 AM
- 12:00 PM
- 5:00 PM
- 6:00 PM
The worst times to post on LinkedIn on Thursdays are:
- 1:00 AM
- 3:00 AM
- 2:00 AM
- 11:00 PM
- 4:00 AM
Best Time To Post On LinkedIn On Fridays
The best times to post on LinkedIn on Fridays are:
- 3:00 PM
- 2:00 PM
- 10:00 AM
- 12:00 PM
- 11:00 AM
The worst times to post on LinkedIn on Fridays are:
- 5:00 AM
- 4:00 AM
- 10:00 PM
- 11:00 PM
- 12:00 AM
Best Time To Post On LinkedIn On Saturdays
The best times to post on LinkedIn on Saturdays are:
- 1:00 PM
- 10:00 AM
- 6:00 PM
- 3:00 PM
- 5:00 PM
The worst times to post on LinkedIn on Saturdays are:
- 6:00 AM
- 2:00 AM
- 4:00 AM
- 5:00 AM
- 11:00 PM
Best Time To Post On LinkedIn By Time Zone & Location
The organizations, accounts, and posts analyzed in this research span the globe. The data was cleaned to a neat 24-hour format regardless of time zone.
We suggest the best practice of using this data to post to LinkedIn at these times within your primary target audience’s time zone.
For example, the best time to post to LinkedIn on a Wednesday in California, USA, would be 12:00 PM Pacific Daylight Time.
Best Time To Post On LinkedIn By Industry
Here’s when you can expect the most LinkedIn activity in your industry.
- B2C Businesses: The best time to catch people on LinkedIn is around their lunch breaks from work (for those working a 9 to 5 schedule).
- B2B Businesses: B2B audiences tend to be more professionally focused than broader B2C audiences, so catching people before work, at lunch, and after their evening commute may prove the best results.
- Software Businesses: If you want to reach software business professionals, you’ll want to catch them when they’re not deep in work, either before work or during lunch.
- Healthcare Companies: Healthcare stands out somewhat from other verticals, with mid-morning to early afternoon being most effective.
- Media Companies: People often read their LinkedIn feed in the morning like they’d read a morning newspaper. So, it makes sense that publishers see the most significant amount of effectiveness early in the morning.
- Higher Education: Mid-morning seems to work best for higher education (possibly catching people taking a break from work when they’re open to career and educational development opportunities).
Best Time To Post LinkedIn Videos
The data for this analysis covers the best times to post on LinkedIn. We believe these time frames—and posting when your audience is active on any social network—are the best times to post any kind of information, including videos.
How To Know Your Best Times To Post On LinkedIn
1. LinkedIn Analytics
In Analytics in the LinkedIn app, you can see Follower analytics that shows when your fans engage the most with your posts. You can use this to view the days and times when your followers are active on LinkedIn.
2. CoSchedule Content Calendar Social Media Engagement Analytics
Marketing Suite and Marketing Calendar by CoSchedule offer a LinkedIn Network Report. Here you will find information on your best day to post, best tie to post, best message type to post, and more.
LinkedIn Network Report from CoSchedule Marketing Suite.
3. When Do Your Competitors & Industry Influencers Post On LinkedIn?
You may also opt to understand the best days to post by monitoring when niche influencers and competitors post.
This LinkedIn example shows a highly engaged post by Scott Brinker published on a Thursday.
4. LinkedIn Engagement Tracking Spreadsheet
Alternatively, you may also opt to track your best times to post on LinkedIn with a spreadsheet.
The simplest way to do this would be to:
- Choose the three best times to post on each day of the week (Sunday: 10:00 AM, 8:00 AM, 3:00 PM; Monday: 10:00 AM, 3:00 PM, 2:00 PM; Tuesday: 10:00 AM, 11:00 AM, 5:00 PM; Wednesday: 12:00 PM, 11:00 AM, 10:00 AM; Thursday: 10:00 AM, 11:00 AM, 12:00 PM; Friday: 3:00 PM, 2:00 PM, 10:00 AM; and Saturday: 1:00 PM, 10:00 AM, 6:00 PM).
- Post to LinkedIn at the best times you’ve selected.
- Track every post’s likes in your spreadsheet.
What Is The Best Time To Post On LinkedIn For Maximum Exposure?
The top three best times to post on LinkedIn for maximum exposure are 10:00 AM, 11:00 AM, and 12:00 PM.
What Time Is LinkedIn Most Active?
Our research indicates LinkedIn users are most likely to engage with content posted during the week between 10:00 AM and 12:00 PM.
How Do I Make My LinkedIn Posts More Engaging?
Timing may influence reach, interactions, and overall engagement. However, we are firm believers in quality first.
Post quality content your target audience values at 10:00 AM, 11:00 AM, and 12:00 PM in their time zones to make your LinkedIn posts more engaging.
Try CoSchedule’s Linkedin Post Generator to generate Linkedin Post ideas in seconds!
How Often Should I Post On LinkedIn?
Different sources recommend posting on LinkedIn at least once a day. More important than how often you post is the relevance and quality of your content.
When Is The Best Time To Post On Social Media?
The top three best times to post on Social Media in 2023 are 7:00 PM, 3:15 PM, and 8:41 AM.
When Is The Best Time To Post On Facebook?
The top three best times to post on Facebook are 9:00 AM, 7:00 AM, and 10:00 AM.
When Is The Best Time To Post On Instagram?
The top three best times to post on Instagram are 9:00 AM, 8:00 AM, and 10:00 AM.
When Is The Best Time To Post On Twitter?
The top three best times to post on Twitter are 9:00 AM, 10:00 AM, and 12:00 PM.
When Is The Best Time To Post On Pinterest?
The top three best times to post on Pinterest are 8:00 PM, 4:00 PM, and 9:00 PM.