Best Times To Post On Pinterest In 2022: An Analysis Of 30,000+ Accounts [Original Research]

When is the best time to post on Pinterest? The best time to post on Pinterest varies quite a bit from any other social media platform. People are more likely to engage with Pinterest in the evening hours. However, according to new proprietary research on the best times to post on social media conducted in mid-2022, the COVID-19 pandemic has changed how often and when people engage with Pinterest. Read on for a full report.
Executive Summary: Best Times To Post On Pinterest In 2022
What is the best time to post on Pinterest today?
  1. The top 5 best hours to post on Pinterest are 8:00 PM, 4:00 PM, 9:00 PM, 3:00 PM, and 2:00 PM.
  2. The worst 5 hours to post on Pinterest are 12:00 AM, 1:00 AM, 6:00 AM, 4:00 AM, and 5:00 AM.
  3. The top 3 best days to post to Pinterest are Sundays, Mondays, and Tuesdays.
  4. The worst 3 days to post to Pinterest are Thursdays, Fridays, and Saturdays.
The best hours to post to Pinterest are (best to worst):
  1. 8:00 PM
  2. 4:00 PM
  3. 9:00 PM
  4. 3:00 PM
  5. 2:00 PM
  6. 12:00 PM
  7. 5:00 PM
  8. 7:00 PM
  9. 6:00 PM
  10. 10:00 PM
  11. 9:00 AM
  12. 11:00 PM
  13. 10:00 AM
  14. 1:00 PM
  15. 11:00 AM
  16. 8:00 AM
  17. 7:00 AM
  18. 3:00 AM
  19. 2:00 AM
  20. 12:00 AM
  21. 1:00 AM
  22. 6:00 AM
  23. 4:00 AM
  24. 5:00 AM
The best days to post on Pinterest are (best to worst):
  1. Sunday
  2. Monday
  3. Tuesday
  4. Wednesday
  5. Thursday
  6. Friday
  7. Saturday

Best Time To Post On Pinterest On Sundays

What is the best time of day to post on Pinterest on Sundays?
  • The top 5 best times to post on Pinterest on Sundays are 8:00 PM, 12:00 PM, 9:00 PM, 10:00 PM, and 4:00 PM.
  • The top 5 worst times to post on Pinterest on Sundays are 12:00 AM, 6:00 AM, 4:00 AM, 5:00 AM, and 7:00 AM.
The best times to post on Pinterest on Sundays are (best to worst):
  1. 8:00 PM
  2. 12:00 PM
  3. 9:00 PM
  4. 10:00 PM
  5. 4:00 PM
  6. 5:00 PM
  7. 3:00 PM
  8. 7:00 PM
  9. 11:00 PM
  10. 10:00 AM
  11. 6:00 PM
  12. 9:00 AM
  13. 2:00 PM
  14. 8:00 AM
  15. 1:00 PM
  16. 2:00 AM
  17. 11:00 AM
  18. 3:00 AM
  19. 1:00 AM
  20. 12:00 AM
  21. 6:00 AM
  22. 4:00 AM
  23. 5:00 AM
  24. 7:00 AM

Best Time To Post On Pinterest On Mondays

What is the best time of day to post on Pinterest on Mondays?
  • The top 5 best times to post on Pinterest on Mondays are 8:00 PM, 4:00 PM, 2:00 PM, 9:00 PM, and 3:00 PM.
  • The top 5 worst times to post on Pinterest on Mondays are 3:00 AM, 2:00 AM, 4:00 AM, 5:00 AM, and 6:00 AM.
The best times to post on Pinterest on Mondays are (best to worst):
  1. 8:00 PM
  2. 4:00 PM
  3. 2:00 PM
  4. 9:00 PM
  5. 3:00 PM
  6. 12:00 PM
  7. 10:00 AM
  8. 5:00 PM
  9. 6:00 PM
  10. 10:00 PM
  11. 7:00 PM
  12. 11:00 AM
  13. 11:00 PM
  14. 9:00 AM
  15. 1:00 PM
  16. 8:00 AM
  17. 12:00 AM
  18. 1:00 AM
  19. 7:00 AM
  20. 3:00 AM
  21. 2:00 AM
  22. 4:00 AM
  23. 5:00 AM
  24. 6:00 AM

Best Time To Post On Pinterest On Tuesdays

What is the best time of day to post on Pinterest on Tuesdays?
  • The top 5 best times to post on Pinterest on Tuesdays are 8:00 PM, 9:00 PM, 3:00 PM, 4:00 PM, and 2:00 PM.
  • The top 5 worst times to post on Pinterest on Tuesdays are 8:00 AM, 1:00 AM, 6:00 AM, 2:00 AM, and 5:00 AM.
The best times to post on Pinterest on Tuesdays are (best to worst):
  1. 8:00 PM
  2. 9:00 PM
  3. 3:00 PM
  4. 4:00 PM
  5. 2:00 PM
  6. 7:00 PM
  7. 6:00 PM
  8. 12:00 PM
  9. 9:00 AM
  10. 5:00 PM
  11. 10:00 AM
  12. 10:00 PM
  13. 11:00 PM
  14. 11:00 AM
  15. 1:00 PM
  16. 7:00 AM
  17. 12:00 AM
  18. 3:00 AM
  19. 4:00 AM
  20. 8:00 AM
  21. 1:00 AM
  22. 6:00 AM
  23. 2:00 AM
  24. 5:00 AM

Best Time To Post On Pinterest On Wednesdays

What is the best time of day to post on Pinterest on Wednesdays?
  • The top 5 best times to post on Pinterest on Wednesdays are 2:00 PM, 4:00 PM, 3:00 PM, 9:00 PM, and 8:00 PM.
  • The top 5 worst times to post on Pinterest on Wednesdays are 4:00 AM, 5:00 AM, 1:00 AM, 6:00 AM, and 12:00 AM.
The best times to post on Pinterest on Wednesdays are (best to worst):
  1. 2:00 PM
  2. 4:00 PM
  3. 3:00 PM
  4. 9:00 PM
  5. 8:00 PM
  6. 9:00 AM
  7. 7:00 PM
  8. 6:00 PM
  9. 8:00 AM
  10. 5:00 PM
  11. 7:00 AM
  12. 1:00 PM
  13. 3:00 AM
  14. 11:00 AM
  15. 10:00 PM
  16. 12:00 PM
  17. 10:00 AM
  18. 11:00 PM
  19. 2:00 AM
  20. 4:00 AM
  21. 5:00 AM
  22. 1:00 AM
  23. 6:00 AM
  24. 12:00 AM

Best Time To Post On Pinterest On Thursdays

What is the best time of day to post on Pinterest on Thursdays?
  • The top 5 best times to post on Pinterest on Thursdays are 8:00 PM, 2:00 PM, 6:00 PM, 9:00 PM, and 4:00 PM.
  • The top 5 worst times to post on Pinterest on Thursdays are 2:00 AM, 1:00 AM, 3:00 AM, 5:00 AM, and 4:00 AM.
The best times to post on Pinterest on Thursdays are (best to worst):
  1. 8:00 PM
  2. 2:00 PM
  3. 6:00 PM
  4. 9:00 PM
  5. 4:00 PM
  6. 7:00 PM
  7. 5:00 PM
  8. 3:00 PM
  9. 1:00 PM
  10. 9:00 AM
  11. 8:00 AM
  12. 12:00 PM
  13. 11:00 PM
  14. 10:00 AM
  15. 10:00 PM
  16. 11:00 AM
  17. 7:00 AM
  18. 6:00 AM
  19. 12:00 AM
  20. 2:00 AM
  21. 1:00 AM
  22. 3:00 AM
  23. 5:00 AM
  24. 4:00 AM

Best Time To Post On Pinterest On Fridays

What is the best time of day to post on Pinterest on Fridays?
  • The top 5 best times to post on Pinterest on Fridays are 4:00 PM, 3:00 PM, 2:00 PM, 5:00 PM, and 6:00 PM.
  • The top 5 worst times to post on Pinterest on Fridays are 10:00 PM, 10:00 AM, 6:00 AM, 11:00 AM, and 11:00 PM.
The best times to post on Pinterest on Fridays are (best to worst):
  1. 4:00 PM
  2. 3:00 PM
  3. 2:00 PM
  4. 5:00 PM
  5. 6:00 PM
  6. 1:00 PM
  7. 3:00 AM
  8. 9:00 AM
  9. 8:00 PM
  10. 2:00 AM
  11. 9:00 PM
  12. 12:00 PM
  13. 7:00 PM
  14. 1:00 AM
  15. 7:00 AM
  16. 4:00 AM
  17. 12:00 AM
  18. 5:00 AM
  19. 8:00 AM
  20. 10:00 PM
  21. 10:00 AM
  22. 6:00 AM
  23. 11:00 AM
  24. 11:00 PM

Best Time To Post On Pinterest On Saturdays

What is the best time of day to post on Pinterest on Saturdays?
  • The top 5 best times to post on Pinterest on Saturdays are 11:00 PM, 6:00 PM, 7:00 PM, 11:00 AM, and 4:00 PM.
  • The top 5 worst times to post on Pinterest on Saturdays are 9:00 AM, 2:00 AM, 3:00 AM, 4:00 AM, and 5:00 AM.
The best times to post on Pinterest on Saturdays are (best to worst):
  1. 11:00 PM
  2. 6:00 PM
  3. 7:00 PM
  4. 11:00 AM
  5. 4:00 PM
  6. 1:00 PM
  7. 2:00 PM
  8. 3:00 PM
  9. 10:00 PM
  10. 7:00 AM
  11. 8:00 PM
  12. 12:00 PM
  13. 6:00 AM
  14. 5:00 PM
  15. 12:00 AM
  16. 10:00 AM
  17. 9:00 PM
  18. 1:00 AM
  19. 8:00 AM
  20. 9:00 AM
  21. 2:00 AM
  22. 3:00 AM
  23. 4:00 AM
  24. 5:00 AM

Best Time To Post On Pinterest By Time Zone & Location

The organizations, accounts, and posts analyzed in this research span the globe. The data was cleaned to a neat 24-hour format regardless of time zone. We suggest the best practice of using this data to post to Pinterest at these times within your primary target audience’s time zone. For example, the best time to post to Pinterest on a Wednesday in California, USA, would be 2:00 PM Pacific Daylight Time.

Best Time To Post On Pinterest By Industry

Unlike what we gathered from other social media platforms, Pinterest's best times to post don’t seem to differentiate too much between industries. We see engagement trends, regardless of industry, in the evening hours, when people are home and spending more time on their phones or computers. Some of the most popular niches on Pinterest are related to food, travel, health, and beauty.
  • Food & Beverage: Foodies love Pinterest. Since dinner time is typically after work hours on weekdays, we suggest the food & beverage industry post at 5 PM, right before people look up recipes.
  • Travel: People use Pinterest to find ideas, inspiration, and hobbies, including planning their next travel adventure. The travel industry will benefit most from posting in the evening or weekend.
  • Health: The health industry includes everything from wellness to mental health. People look for health-related ideas, such as workout routines or meditation best practices in the morning or evening hours.
  • Beauty: Similar to Health, Beauty businesses appear to do best at peak hours in the morning and evening.

Best Time To Post Pinterest Videos

The data for this analysis covers the best times to post on Pinterest. We believe these time frames—and posting when your audience is active on any social network—are the best times to post any kind of information, including videos.

How To Know Your Best Times To Post On Pinterest

1. Pinterest Insights

In Analytics in the Pinterest app, there is an Engaged Audience analytics report showing when your followers engage the most with your posts. You can use this to view the days when your followers are active on Pinterest. Example of audience engagement from Pinterest analytics Pinterest Insights: Best Times To Post Analytics By Day

2. When Do Your Competitors & Industry Influencers Post On Pinterest?

You may also opt to understand the best days to post by monitoring when niche influencers and competitors post. Example of a pin; Tastemade posting about Rainbow Cake This Pinterest example shows a highly engaged post by Tastemade published on a Wednesday.

3. Pinterest Engagement Tracking Spreadsheet

Alternatively, you may also opt to track your best times to post on Pinterest with a spreadsheet. The simplest way to do this would be to:
  1. Choose the three best times to post on each day of the week (Sunday: 8:00 PM, 12:00 PM, 9:00 PM; Monday: 8:00 PM, 4:00 PM, 2:00 PM; Tuesday: 8:00 PM, 9:00 PM, 3:00 PM; Wednesday: 2:00 PM, 4:00 PM, 3:00 PM; Thursday: 8:00 PM, 2:00 PM, 6:00 PM; Friday: 4:00 PM, 3:00 PM, 2:00 PM; and Saturday: 1:00 PM, 6:00 PM, 7:00 PM).
  2. Post to Pinterest at the best times you’ve selected.
  3. Track every post’s likes in your spreadsheet.
Best Time To Post On Pinterest FAQs

When Are People Most Active On Pinterest?

Our research indicates Pinterest users are most likely to engage with content posted between 8:00 PM and 9:00 PM.

How Many Times A Day Should I Post On Pinterest?

Different sources recommend pinning anywhere from 5-15 times a day. More important than how often you post is the relevance and quality of your content.

Does It Matter When You Post On Pinterest?

Timing may influence reach and interactions. However, we are firm believers in quality first. Post quality content your target audience values at  8:00 PM, 4:00 PM, and 9:00 PM in their time zones.

How Do I Get Noticed On Pinterest?

You’ll need to have high-quality imagery to get noticed. That doesn’t mean you have to be an artist or designer. It just means you have to consider some visual guidelines when you use Pinterest for marketing.

When Is The Best Time To Post On Social Media?

The top three best times to post on Social Media in 2022 are 7:00 PM, 3:15 PM, and 8:41 AM.

When Is The Best Time To Post On Facebook?

The top three best times to post on Facebook are 9:00 AM, 7:00 AM, and 10:00 AM.

When Is The Best Time To Post On Instagram?

The top three best times to post on Instagram are 9:00 AM, 8:00 AM, and 10:00 AM.

When Is The Best Time To Post On Twitter?

The top three best times to post on Twitter are 9:00 AM, 10:00 AM, and 12:00 PM.

When Is The Best Time To Post On LinkedIn?

The top three best times to post on LinkedIn are 10:00 AM, 11:00 AM, and 12:00 PM.
About the Author

Megan is a Product Marketing Specialist at CoSchedule, where she focuses on creating action-oriented, results-driven marketing. She’s passionate about building connections through engaging content.