Why Every Marketer Needs A Facebook Post Scheduler

The average marketer spends hours every week manually posting on Facebook — logging in, copying captions, uploading images, and hitting “Post.”

It’s time-consuming, repetitive, and worst of all, inconsistent.

When you don’t post regularly, your audience engagement drops, your reach declines, and Facebook’s algorithm stops prioritizing your content.

That’s why a Facebook post scheduler is a necessity!

With the right tool, you can:

• Automate Facebook posting and save time
• Keep your brand consistent across channels
• Focus on strategy instead of logistics

And with CoSchedule, you can do all that (and more) by planning, scheduling, and publishing all your content from one unified marketing calendar.

Does Facebook Have A Post Scheduler?

Yes. Facebook offers its own native scheduling feature through Meta Business Suite, which also includes Instagram management tools.

You can use it to:

• Create and schedule Facebook and Instagram posts
• View upcoming scheduled content
• Monitor engagement metrics

However, Meta’s scheduler comes with a few limitations that marketers often outgrow quickly:

• It only works within Meta’s ecosystem (Facebook + Instagram).
• The interface can feel clunky for multi-channel planning.
• It lacks a centralized view for teams managing multiple campaigns and platforms.

If you’re a busy marketer managing multiple social channels or working with a team, you need something more streamlined! That’s where tools like CoSchedule come in.

How To Set Up A Scheduled Facebook Post (Step-by-Step)

If you’re new to scheduling Facebook posts, here’s how to do it directly in Meta Business Suite:

Step 1: Go To Meta Business Suite

Log in to your account and open the Content or Planner tab.

Step 2: Create A New Post

Click “Create Post,” then add your text, images, links, or videos.

Step 3: Click “Schedule”

After composing your post, select the dropdown arrow next to “Publish” and choose Schedule Post.

Step 4: Choose Date And Time

Select when you want the post to go live. You can even preview how it will look on desktop and mobile.

Step 5: Review And Adjust Scheduled Content

Head to the Planner tab to see your scheduled posts and make changes if needed.

Pro Tip: If you manage multiple Facebook Pages or post across other platforms like LinkedIn or Instagram, scheduling through CoSchedule saves time and keeps your calendar unified.

Can I Schedule Posts On Facebook Automatically?

Yes but there’s a difference between manual scheduling and true automation.

When you manually schedule posts in Meta Business Suite, you still have to:

• Upload each post individually
• Manually choose the date and time
• Recreate high-performing content later

With automation tools like CoSchedule, you can automatically republish your best content, fill gaps in your posting schedule, and even post at your audience’s most active times.

Benefits Of Automating Facebook Posts

• Consistency: Maintain an active presence without manual effort.
• Efficiency: Save hours each week by scheduling once.
• Better analytics: Track performance across campaigns, not just one platform.

CoSchedule’s Automation Capabilities

• Schedule Facebook posts (and posts for every other platform) in one view
• Get best-time publishing recommendations for optimal engagement
• Use CoSchedule’s AI social campaigns to generate post ideas, draft captions, and build multi-platform campaigns automatically.
• Use ReQueue to automatically republish evergreen content
• Collaborate with your team — all inside one calendar

How To Automate Posting for Facebook Using CoSchedule

Step 1: Connect Your Facebook Account

Inside CoSchedule, go to Settings > Social Profiles and connect your Facebook Page or Group.

Step 2: Plan Your Content Calendar

Map out your Facebook posts alongside your blogs, newsletters, and campaigns — all in one unified calendar.

Step 3: Create Your Social Posts

Within your CoSchedule calendar, click on the date you’d like to post and select Create > Social Message. Choose Facebook as your platform, then write your post, add images or videos, and include any links.

Step 4: Drag and Drop To Schedule Posts

Easily move posts around your calendar to adjust publish dates, fill gaps, or plan themed content days.

Step 5: Automate Recurring Content With ReQueue

Use ReQueue to automatically fill empty posting slots with your best-performing content. It’s perfect for evergreen posts, promotions, or recurring campaigns.

Step 6: Analyze Performance

Track post engagement, reach, and click-throughs in one dashboard to refine your content strategy over time.

With CoSchedule, you can plan an entire month of Facebook content in minutes!

Why CoSchedule Is the Best Facebook Post Scheduler For Teams

• Unified calendar view of all your marketing activity: See every Facebook post, project, and campaign in one centralized calendar. No more jumping between platforms.

• Integrated workflows: Plan, write, design, and publish everything from one connected system that keeps your team aligned and productive.

• Team collaboration & approval processes: Assign tasks, add comments, and manage approvals directly within CoSchedule so nothing slips through the cracks.

• ReQueue:  Automatically re-share your best-performing Facebook posts to keep engagement high without extra effort.

• Consistency = better reach + engagement. Brands that post consistently grow faster! CoSchedule makes that consistency simple and sustainable.

How To Get Started with CoSchedule’s Facebook Post Scheduler

Ready to save hours every week? Here’s how to get started:

1. Sign up for CoSchedule’s free trial.
2. Connect your Facebook account to your CoSchedule Calendar. Simply go to your CoSchedule Settings → Social Profiles → Connect Account, then log in with your Facebook credentials. Once connected, your Facebook Page will appear in the Social Calendar so you can schedule and publish posts directly, no switching tabs or using multiple tools.
3. Start scheduling posts or import your existing plan from Meta Business Suite.

In minutes, you’ll be managing your Facebook content with ease! So no more jumping between tools or worrying about missed posts. Start your free trial and save 10+ hours this week.

Conclusion

The truth is simple: Facebook’s native scheduler works, but it only handles one piece of your marketing puzzle. CoSchedule elevates your entire workflow by combining social media scheduling, content planning, team collaboration, and performance analytics in one powerful platform.

With CoSchedule’s Facebook Post Scheduler, you can do more than just queue content; you can strategically plan campaigns, automate evergreen posts with ReQueue, and align every Facebook update with your broader marketing goals. Instead of bouncing between Meta Business Suite, spreadsheets, and task trackers, everything lives in one organized, visual calendar.

Whether you’re a solo marketer managing multiple pages or part of a growing team, CoSchedule helps you:

• Stay consistent with publishing across all your social channels.
• Save time through automation and pre-scheduled workflows.
• See results faster by tracking performance and optimizing what works best.

In short, CoSchedule’s Facebook post scheduler is the perfect command center for your entire social media strategy.

Try CoSchedule’s Facebook Post Scheduler today and start planning a month of content in minutes.