How To Get Way More Instagram Followers With 20 Easy TacticsClick To Tweet
Download Your Free Instagram Follower Bundle ...We've got some free resources here to help apply the information in this post. Download them all free here.
... And Manage Instagram Marketing With CoScheduleYou might know CoSchedule is an all-in-one marketing management platform that helps teams get organized. But, did you know it can schedule Instagram posts and publish directly to Instagram alongside all your other social media? Stop forgetting to post to Instagram already, and instead do it with just a couple clicks. Go from spontaneous to strategic with CoSchedule's Instagram scheduling. Get started free! Or, schedule a free, customized demo with a CoSchedule expert. As we welcome the Instagram direct posting integration, we want to help you grow your Instagram following. There's no reason with hard work and these tools, why you can't stand out amidst the 500 million active users on Instagram. Yes, that's quite the challenge, but we believe in you and have 20 easy ways to get there.
20 Tactics To Grow Your Instagram FollowingAlright, now let's get down to business.
1. Complete Your Instagram ProfileFirst impressions are everything. According to Forbes, you have just seven seconds before making an impression. The very first thing you can do to make a good impression with your Instagram account for new followers, is to complete your profile information. There are four key areas to complete:
- Your profile image
2. Follow Suggested UsersSuggested users are chosen by Instagram that are based on people you follow, your contact list, or based off previous posts you've liked. This can be a great way to get new followers because you often already have something in common, helping you easier find your specific audience and niche. There are two ways to find suggested users:
- Discover People: Click on the icon in the top right of your app with the person with a plus sign. This will take you to "Discover People" where a list of suggested users lives.
- Profiles: Go to a profile that you enjoy. Right next to the "Following" button you'll find a carrot icon. Click on the carrot and a list of suggested users will appear below for you to scroll through. This seems to give more of a variety of users, and can be fun to explore.
3. Connect Your Contact ListWhat better way to grow your following than to reach out to those you've already connected with?
Use your Facebook followers to find Instagram followers.Click To Tweet
4. Create Awesome Visual ContentInstagram is arguably the most visual of all popular social platforms, which means there's absolutely no way around creating and sharing good visual content. The primary focus of your imagery should be telling a story that's focused around your brand, and then use creation tools to ensure it looks good visually. Here's a list of some of my favorite tools, 34 to be exact, that can help you with whatever type of post you want from beginning to end. If you do have access to a designer, let them focus on telling your story with a consistent theme from colors and imagery, to the filters they choose to use.
5. Know How Often To PostOnce you have a completed Instagram profile, found some great accounts to follow, and have created some awesome content, you're ready to post. And to post often! But how much is too much? Our own Nathan Ellering analyzed 10 different studies, and found that 3 posts per day should be the max amount of daily posting, while 1-2 daily posts is the recommended amount. In addition, if you post two times day make sure to mix them up so its not too repeated and thus boring or annoying for your followers. Followers always want interesting, fresh content so don't feel too burdened to post multiple times per day. Rather, focus on quality, and then increase your sharing from there while always remembering to not be spammy.
6. Post At The Best TimeWhere should you start? Well, CoSchedule analyzed the top 20 studies and found that 2am, 8-9am, and 5pm are the best times to post to Instagram. Whether people are going to bed, just getting to work, or checking out to return home for the day, they're checking their Instagram waiting for awesome posts.
What are the best times to post on Instagram to build followers?Click To Tweet
7. Tag Other Relevant Accounts In Your PostsA perfect way to get your name out there, while also helping others expand their reach, can be found in tagging. In fact, Mention found that posts in 2020 with tags had more likes than posts that didn't have tags! When you're creating your Instagram post, anyone that should receive credit or a mention should get tagged in the final editing screen. This can be both people or brands. For example, at CoSchedule we recently updated our swag packages with Scout Books. Thus, we tagged them in our post, and not only did they comment back, but they, then reposted our image! https://www.instagram.com/p/BK_Gna4BHFH/?taken-by=coschedule Now the CoSchedule account is visible to not just our users, but to Scout Book's as well with a simple tag. https://www.instagram.com/p/BK_xFl8gXFN/?taken-by=scoutbooks Always use tagging when possible, and watch it do its magic.
8. Geotag Your LocationAnother form of tagging comes in the form of geotagging. If you've given permission to have your location on, then you can tag all of your Instagram posts by the location related to that post. This is especially great to those known in certain areas, as Instagram users can search solely by location! Geotag your posts whether your traveling or at home in your office to give users just one more way to find you.
9. Know How To Use Hashtags EffectivelyHashtags are a great tool for finding and connecting with new audience members. Hashtags serve as a categorizing feature so you can find others, and more importantly, they can find you. Hashtags often include the topic, location, and words related to that specific post or benefits of your product. For example, the CoSchedule account always uses #calendar, #content, and #scheduling as that's our business core. https://www.instagram.com/p/BMoy3WgBWnx/?taken-by=coschedule How many hashtags should I use? That’s a great question. Instagram allows you to use up to 30 hashtags for each post, but its best practice to use 5-10 hashtags. While more hashtags often is better, is always important to remember to avoid being spammy.
Avoid being spammy with Instagram hashtags.Click To Tweet
- Look at what other hashtags the influencers in your industry are using and how many.
- Test your own Instagram posts with a variety of hashtag amounts, and see what works best.
10. Stick To A Consistent Posting ScheduleNobody likes change (well most of the time), and everyone finds a natural comfort in consistency. Let your audience find home in your consistent visuals, message, posting schedule, and overall tone of voice. Of course you may need to experiment when you're just starting out to find what your audience enjoys most, but once you find that magic spot, stick with it. Suddenly your audience will keep coming back, growing new followers organically.
11. Use BannersA creative way to make your content immediately noticeable amidst all the noise of other accounts, is to create banners that use multiple Instagram posts for one overall image.
12. Make Your Account Visible EverywhereNow, its time to think outside of Instagram. To grow your following, make sure your Instagram social icon is on all of your digital presences such as your website, blog, email, you name it. Depending on the platform, you can even embed your Instagram account within so your outside audiences see your account before even entering the app itself. For example, we've embedded some of our Instagram posts directly into this blog, giving you a first hand look at our account! Lastly, don't be shy to share your account on other platforms! When we really got started with Instagram, we announced it to our CoSchedule User Group on Facebook as well as scheduled a Twitter Campaign to reach our current audience on a whole new level. Your biggest fans want every piece of content you produce, so why not let them love you even more?
13. Ask An Influencer To Tag You In Their PostsFor the same reasons tagging worked in the Scout Book example above, actively reaching out to major influencers in your industry for a tag is also a great way to grow your following. This will expose you to a completely new audience, and hopefully one that's already in love with the type of content you've created. Before reaching out, make sure you're willing to reciprocate the help. This might be by providing them with the graphic to post, or by sharing one of their posts in return. Either way, make sure its a win-win for both parties, and then you'll be perfectly set up to reach a prime new audience.
14. Invite A Guest To Post On Your AccountAnother great way to grow your following is by letting a special guest post on your behalf. By allowing someone else to share, your audience gets a new viewpoint, tone of voice, and visual presence that only adds even more interest to your account. Your special guest could be a big influencer, someone speaking at an event your hosting, or even someone in your local area that has value to give. Whomever you might choose, make sure to have a quick conversation about your content so that you're both on the same page, and then let them do their thing. The easiest way to do this, is by giving your feature guest the login credentials so it might be worth changing them for your guests, and then updating your login info after they're done posting in order to be safe and protect your account. For example, this past spring I was a participant of an event called OTA. They asked me and the other participants to take over their Instagram account for a day to show "the day in the life" of all of our passions. They did this during the weeks leading up to the event to gain traction and build their followers. https://www.instagram.com/p/_3QSKjkd81/?taken-by=weareota
15. Promote Your Instagram Profile To Your Email SubscribersWhy not utilize all of your hard work of collecting email addresses? Add your Instagram account information in your email newsletters, email reminders, or maybe even an independent campaign to announce that you're not only on Instagram, but that you're excited to have them join you. Your biggest fans are those that subscribe to your content, so share the invite and watch them follow. Here's an example from Jeff Sheldon of Ugmonk's weekly email newsletter:
16. Promote With Physical MaterialsAre you attending any events coming up? Add your Instagram information to your business card, presentation slides, or any other handouts you might use. Make it even more fun with designed stickers and buttons! Everyone loves some fun swag, so take advantage of the situation and include your social media presence on those materials. Here's a wonderful example from the North Collective:
Put your Instagram account handle on your physical marketing materials.Click To Tweet
17. Cross-Promote On Other Instagram AccountsNot only can you share content with others and have guests post on your behalf, but you can also cross promote some of your greatest campaigns. If you have a new, exciting announcement, a feature release, a podcast coming out, you name it, find the people involved and agree to cross-promote it on each other's accounts. This shows your following a new, great connection but then you also receive the benefits of a new audience coming to you!
Reach new audiences by cross-promoting Instagram content with your partners.Click To Tweet