The Ultimate Marketing Dictionary Of Terms And Definitions
The marketing industry is full of complex concepts, terminology, and acronyms. This comprehensive glossary is here to clarify confusing lingo, demystify buzzwords, and provide citable definitions to help grow your vocabulary. It's a one-stop resource for finding the meaning of common (and uncommon) phrases any marketer may encounter on the job.
- A/B Testing
- Above the Fold
- Account Based Marketing (ABM)
- Ad Group
- Adaptive Project Management
- Advertising
- Advertorial
- Affiliate Marketing
- Agency of Record
- Agile Marketing
- AI Marketing
- AI Prompt
- Algorithm
- Alt Tag
- Analytics
- Anchor Text
- Annual Recurring Revenue
- Application Programming Interface (API)
- Applied Marketing
- Article
- Artificial Intelligence Machine Learning
- Ask Me Anything (AMA)
- Attribution Modeling
- Average Order Value (AOV)
- Average Revenue Per Account (ARPA)
- Average Revenue Per Unit
- B2B Marketing
- B2C Marketing
- Backlink
- Benchmark
- Benefits
- Big Data
- Billboard Marketing
- Blog
- Blue Ocean Strategy
- Body Copy
- Bottom of Funnel
- Bounce Rate
- Brand
- Brand Ambassador
- Brand Awareness
- Brand Identity
- Brand Indicators For Message Identification
- Brand Loyalty
- Brand Management
- Brand Narrative
- Brand Personality
- Brand Value
- Broad Match
- Brochure
- Browser
- Browser Extension
- Budget, Authority, Need, Time (BANT)
- Bundling
- Buyer Journey
- Buyer Persona
- Call to Action
- Canada’s Anti-Spam Law (CASL)
- Cascading Style Sheet (CSS)
- Case Study
- Chat Bot
- ChatGPT
- Churn Rate
- Clickbait
- Cold Call
- Comarketing
- Commercial
- Company Culture
- Competition
- Competitive Advantage
- Conference
- Consumer-Packaged Goods
- Content
- Content AI
- Content Distribution
- Content Management System
- Content Marketing
- Content Strategy
- Content Supply Chain
- Content Syndication
- Content Writing
- Conversion
- Conversion Rate
- Copy
- Copywriting
- Core Web Vitals
- Corporate Social Responsibility
- Costs Of Goods Sold (COGS)
- Course
- CPM (Cost Per Mille)
- Credibility
- CRM
- Cross-Channel Marketing
- Cross-Device Marketing
- Curated Content
- Customer
- Customer Acquisition Cost
- Customer Insight
- Customer Journey
- Customer Lifetime Value
- Customer Management
- Customer Marketing
- Customer Retention Rate
- Customer Service and Support (CSS)
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- Data Visualization
- Deep Link
- Demand
- Demand Generation
- Demand-Side Platform (DSP)
- Demo
- Digital Asset Management
- Digital Marketing
- Direct Mail
- Direct Marketing
- Direct to Consumer (DTC)
- Direct Traffic
- Display Advertising
- Display URL
- Dofollow Link
- Domain Authority
- Domain Name System (DNS)
- Domain-based Message Authentication, Reporting, and Conformance (DMARC)
- DomainKeys Identified Mail
- Drip Campaign
- Dynamic Content
- 360 Marketing Campaigns
- Machine Learning
- Magazine
- Makeshift Marketing
- Market
- Market Research
- Market Share
- Market Trend
- Marketing Agency
- Marketing AI
- Marketing Analytics
- Marketing Automation
- Marketing Calculator
- Marketing Campaign
- Marketing Funnel
- Marketing Guide
- Marketing Mix
- Marketing Myopia
- Marketing Pitch
- Marketing Process
- Marketing Qualified Lead
- Marketing Segmentation
- Marketing Stack
- Marketing Tool
- Marketing Vs Advertising
- Meetup
- Meta Description
- Meta Title
- Microsite
- Middle of Funnel
- Minimum Viable Product
- Mobile First
- Mockup
- Monthly Recurring Revenue (MRR)
- Multivariate Testing
- Page Authority
- Page View
- Paid Traffic
- Pain Point
- Pay Per Impression (PPI)
- Podcast
- Point-of-Purchase
- Pop-Up
- Poster
- PPC (Pay Per Click)
- Preheader
- Presentation
- Press Kit
- Primary Keyword
- Product Differentiation
- Product Life Cycle
- Product Management
- Product Market Fit
- Product Marketing
- Product Positioning
- Product-Led Growth
- Profit
- Project Management
- Promotion
- Proof of Concept
- Prospect
- Psychographics
- Public Relations
- Public Service Announcement (PSA)
- SaaS (Software as a Service)
- Sales multi-threading
- Sales Qualified Lead
- Schema Markup
- Scrum
- Search Engine
- Search Engine Optimization (SEO)
- Search Engine Results Page (SERP)
- Search Intent
- Search Query
- Second-Party Cookies
- Secondary Keyword
- Sender Score
- Share of Search
- Share of Voice
- Signage
- Site Search
- Skyscraper Technique
- SMS Marketing
- Social Listening
- Social Media
- Social Media Campaign
- Social Media Contest
- Social Media Impression
- Social Media Marketing
- Social Proof
- Soft Bounce
- Spokesperson
- Sponsorship
- Squeeze Page
- Stakeholder
- Stand Up
- Standard Operating Procedure (SOP)
- Statement of Work (SOW)
- Structured Data
- Subdomain
- Swag
Ready for seconds?
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Download a resource bundle including marketing templates, ebooks, guides, and more. Plus, subscribe to receive updates about new blog content and other resources from CoSchedule.
