Ultimate Dictionary of Marketing Terms and Definitions - CoSchedule
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The Ultimate Marketing Dictionary Of Terms And Definitions

The marketing industry is full of complex concepts, terminology, and acronyms. This comprehensive glossary is here to clarify confusing lingo, demystify buzzwords, and provide citable definitions to help grow your vocabulary. It’s a one-stop resource for finding the meaning of common (and uncommon) phrases any marketer may encounter on the job.

Browse Definitions by Letter


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Want to make finding definitions easy? Press Ctrl + D to bookmark the Marketing Dictionary.

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Test Your Knowledge!

Take this quick quiz covering a dozen fundamental marketing terms. Then, share your results on social media and show off your marketing smarts.

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Download a free resource bundle including marketing templates, ebooks, guides, and more. Plus, subscribe to receive updates about new blog content and other resources from CoSchedule.

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CoSchedule is an industry-leading marketing management and editorial calendar platform. It’s mission control for your entire marketing team to help you organize every project in one place.